Job Title

Digital Marketing & Social Media Executive

(Content | Campaigns | Agency Coordination)

About IKIRU

IKIRU is a curated home décor and furniture brand working with 300+ manufacturers across India, catering to both D2C and B2B customers.

Role Overview

We are looking for someone who can own IKIRU’s digital presence end-to-end — from content and campaigns to working closely with external agencies for SEO and paid marketing.

Key Responsibilities

1. Social Media & Content Execution

Plan and execute weekly Instagram content calendar

Create reels, carousels, stories (Canva-level execution is fine)

Work on UGC shoots, lifestyle setups, and content ideas

Maintain a consistent brand voice and aesthetic

Ensure content aligns with campaigns (sale, themes, drops)

2. Campaign Planning (THIS IS CRITICAL)

Plan monthly campaigns (example: FY Sale, Her Home Her Story, Festive edits)

Think in terms of themes, storytelling, and hooks

Translate campaigns into:

Content ideas